Mojo Books & Records is a locally owned coffee shop, used & new record, CD, DVD, and book store & café in Tampa, FL. They opened their doors in April of 2007, and their goal as a business is to create an environment where you can discover something new in the form of something 'old'. As a business, they don't have a concrete 'brand'. With this project, I wanted to create a brand for them while catering to their goal and their audience, which has shifted towards a younger audience since the hobby of collecting physical media has recently become repopularized. To compete with bigger-name stores, I gave them a refresh in their brand.
