Celestial Looms is a yarn company I created that is based on the zodiac signs. For the branding, I used a lot of darker and celestial colors to give the feel of the sunset & night sky. I utilized a lot of stars and zodiac constellation icons throughout the brand to pull together the brand itself. The idea behind the brand is to create a more interesting look for yarn and pull in a younger audience as well as give some more fun facts about the zodiacs that people may not have known before. I also created a bulk pack of yarn for each of the zodiac groups that people can purchase a multipack of colors if they wish to.
